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Insights

‘Shoevator’ lifts merchandise-handling attention

A Rolling on Interroll (ROI) partnershiphas implemented an eye-catching deliverysystem to attract shoe customers in flashy Las Vegas.

The “Shoevator", as it name implies, is a shoe elevator implemented by ROI partner Sourcelink Solutions for DSW, a leading American retailer of designer and name-brand shoes. The one-of-a-kind merchandise-handling system consists of a transparent LED-illuminated display wall located in the middle of DSW’s Las Vegas store. The system integrates three fully visible elevators lifts, which are serviced from a mezzanine level over the sales floor and three equally visible conveyor lanes.

Another member of the ROI community, Qimarox, a maker of vertical lifts, and Interroll developed the delivery system to transport ordered shoes over the network of fully visible lifts and conveyors. “It’s essentially a giant shoe vending machine inspired by the assembly line style mechanisms that we use to move product around our actual warehouse,” says DSW Chief Executive Roger Rawlins.

The Shoevator is one of many examples of innovative solutions implemented through collaboration within the ROI community.

Addition material

Video: youtu.be/5vqW4Mu6TTo

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