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Insights

Global launch of a new sorter

No world region has to wait: Jens Strüwing, Executive Vice President Products and Technology at Interroll, discusses the High-Performance Crossbelt Sorter MX…

Jens Strüwing, Executive Vice President and Head of Products and Technology at Interroll, discusses the development of the new High Performance Crossbelt Sorter MX 025H.

Why is Interroll bringing another sorter onto the market?

Because we want to bring our customers real added value with this new product. With our entry into truly high-performance sorting, system integrators can now offer users a tailored, continuous and proven technology range all from a single source – for central distribution centers that handle massive sorting volumes as well as regional or local distribution centers. With our unique mechanical technological design, customers will be able to handle the increasing volume and range of goods to come in the future – with extremely high reliability and economic advantages that are unparalleled on the world market.

 

So customers around the world can count on the system’s reliability?

That’s right. The new high-performance sorter is also based on a basic technological concept that has proven itself for years in more than 400 sorting systems around the world. During this time, the new system also underwent strict load and endurance tests in our own testing centers. The new sorter has been in operation for almost a year with selected beta test customers. We have left nothing to chance.

And how do you plan to satisfy the expected demand?

As in all product areas, our focus for our conveyors and sorters is on manufacturing capacity, efficiency and flexibility. One example is the announced €40 million ($44 million) investment in southern Germany, where we will be doubling our production area beginning in 2021. But plant size is just a small part of our growth strategy to ensure the best possible delivery times for our customers. At the same time, we are pushing forward with the further development of our company-wide IPS production system. Today, we are on our way to IPS 2.0, which is characterized by continuous process digitalization. We are by no means sitting back and relaxing, but working hard to ensure that we will be able to satisfy future requirements as they arise.

 

Why did you have the global market in mind from the very beginning with this new product?

We see strong demand for this solution in all regions of the world and want to serve our internationally operating customers, in particular, from the very start. This is why we are launching on-demand manufacturing of the new sorter simultaneously – in Europe, North America and Asia. To this end, we already began last summer to bring the necessary processes surrounding purchasing, material procurement and manufacturing as well as sales and marketing at the responsible locations up to the same high Interroll quality standards.

 

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