INTERROLL CORPORATE ART
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At first glance, industrial products and works of art would appear to have little, if anything, in common. However, when one considers that creativity, optimisation, finetuning
and the pursuit of perfection are qualities associated with both disciplines and that each project is driven initially by an idea, a moment of inspiration, a seed that requires
nurturing, then one will recognise that artist and entrepreneur often share the same traits.
In combination, inspired, provocative art and innovative, state-of-theart products provide a company with those distinctive contours, that unique cultural identity that no balance
sheet, no income statement can capture.
 It is precisely these intangibles, however, that have the capacity to infuse all
aspects of life, lingering in the minds of staff and capturing the imagination of the public. Art has a positive influence on the work environment and the internal processes
governing these structures. Each moment of interaction, even if controversial, generates dynamism, openness and creativity; it kindles a spark of innovation, rouses venturesome
spirits and shows ways of breaking the shackles of convention and charting new territory.
The declared purpose of Interroll Corporate Art is to channel this immense creative potential, to create a dialogue that embraces art and business as vehicles of communication and
to establish an environment in which the spirit of thought is allowed to flourish.
The mission: to accompany, advise and act.
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