Strategy and Aims of the Interroll Worldwide Group



Aims

Interroll aims to achieve sustained, above-average growth in sales and profits over the long term and to establish itself as the market leader in its specific target markets and product groups. These strategic targets are to be achieved through unique market positioning, leadership in the field of innovation, our own global sales platform, high productivity and an investment policy that is geared to the long term. It is vital that we are seen as an attractive partner by our customers across all continents and as a good employer capable of attracting a highly motivated, performance-oriented workforce.

Strategy

We focus on a select range of components and modules for use in our customers' conveyer systems.
Within this context, we target specific market segments such as food processing and distribution, airports, mail-sorting offices, mail-order companies and logistics centres. Our own global sales network is firmly anchored at local level and maintains close contact with original equipment manufacturers, system integrators/general contractors and end users in order to analyse the precise needs of all customer groups. Building on this, Interroll develops components and modules that are based on a worldwide platform and offer customers solutions to their everyday logistical challenges. One of the key elements of our strategy is to enhance our existing products and develop next-generation solutions tailored to market requirements and providing a fast return on investment.

Throughout the world, six Interroll Centres of Excellence concentrate on developing new products for existing and new applications. Further responsibilities include highly productive manufacturing of clearly defined product groups. Local production and service centres, managed by the Centres of Excellence, have been set up in every corner of the world so that we can respond quickly to customer needs.

In terms of branding, our aim is for Interroll to increasingly profile itself by reference to its expertise as a provider of innovative, economical solutions for intralogistics.

Success factors

Interroll's success, both in the past and the future, depends on these factors:
  • Concentrating our resources on key components and modules with which we aim for worldwide market leadership
  • Developing application-oriented product platforms on a modular basis, thus allowing us to achieve substantial economies of scale
  • Maintaining a global production presence supported by local sales teams allowing us to identify and respond quickly to customer needs and market trends and exploit market potential throughout the world
  • Operating with uniform group-wide manufacturing technology at all our production centres
  • Worldwide identical quality standard of products
  • Focusing on continuous development of new products and their rapid introduction to the market
  • Providing professional support, training and development for all our workforce

Growth drivers

Our future growth strategy is geared towards meeting clearly identified market trends that offer potentially attractive sales opportunities. These include:
  • Continued growth in passenger numbers in international air travel, requiring expansion in airport handling capacity (baggage conveying systems) and security technology (in-line screening)
  • Strict hygiene regulations in the food processing industry, which are being adopted by an increasing number of countries and call for premium quality conveyor components such as Interroll Drum Motors
  • increasing liberalisation of postal markets and the regionalisation of courier/express/parcel service operators, who are investing heavily in distribution and new sites in order to establish a local presence near their customers
  • Further decentralisation of distribution centres for a wide range of goods in order to speed up delivery times
  • Increasing product variety and shorter product life cycles demand greater flexibility and customisation in the order-picking of goods
  • Increased productivity levels in the industry and related efficiency gains in warehousing and distribution processes

Management structure of the Interroll Group

Led by our strategic holding company based in Sant'Antonino/Switzerland, Interroll devised a new corporate strategy introduced seven years ago. This strategy is implemented through three global business units. The Interroll Drives & Rollers unit concentrates on conveyor components such as rollers and intelligent drives for belt and roller conveyors. It is dedicated to producing intelligent solutions for conveyor system manufacturers and OEMs. The Interroll Dynamic Storage unit equips distribution centres with innovative dynamic storage modules for high-throughput goods. Its main target markets are industrial designers, rack manufacturers and system integrators. The Interroll Automation unit produces conveyor modules and sub-systems especially for mail-sorting offices, mail-order companies and distribution centres. Dynamic Storage and Automation are classed together under "Subsystems".
All our business units market themselves under the Interroll name - which stands for expertise, quality and innovation.

What is it that makes Interroll unique?

Whether global or local, big or small, all our customers benefit from the combined know-how and applications experience built up by the global Interroll Group over a large number of reference projects.
Our development and production centres transform this critical knowledge into innovative, marketleading solutions for over 23,000 customers around the world who can be assured at all times of gaining above average benefit from those solutions - the finest crop, as it were, of the world's top innovations. This globally networked range of services makes Interroll unique in the market for internal materials handling, logistics and automation.
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