Application 048: Food logisticsOsem, Israel
Thanks to Interroll, the new distribution centre of Israeli food company Osem focuses equally on speed and accuracy. It all hums like clockwork, with smooth and safe transitions at every turn – and the big picture always in mind.
 | A thousand delicacies for people and pets
The principal shareholder of this publicly listed company is the Swiss food giant Nestlé. Together with Osem, Nestlé maintains research and development centres in
Israel, distributes its own products via the Osem retail network and also offers technical support. Osem itself operates ten foodstuffs factories in Israel, serving the domestic
market and also supplying the Jewish diaspora - primarily the US - with kosher products in particular. Its product portfolio of around one thousand items includes snacks
and light meals, soups and baked goods, sauces and cakes, breakfast cereals, juice concentrate and coffee, preserves and ice cream, meat and poultry products and even pet
food.
Concentrated conveyor distribution
The company, with a successful track record spanning more than 65 years, opted for out-and-out modernisation when it made the decision to locate its new distribution centre (DC)
near Tel Aviv. Its stated goal was to centralise and optimise its entire distribution system. For one thing, the complex dynamics of ruthless competition continues to take its
toll on the food industry. And for another, higher volumes dictate the need for advanced technical solutions. After all, turnover in the DC can be as high as 3000 pallets a day.
Speed is therefore not only a matter of efficiency and profitability, but also a matter of effectiveness; foodstuffs like the breakfast cereals, coffee products and pet foods
handled here in Tel Aviv cannot be kept waiting.
No room for chance
For this reason, the planners at J. Rosenstock & Assoc. and systems integrator Dematic used 40,000 square metres of floor space to install a high-speed distributing conveyor,
which is controlled and monitored by a warehouse management system. From the inward goods section - the DC is a turnover point for products from all over the world - the
foodstuffs travel on wooden pallets to the actual warehouse. Osem leverages all the technical advances of the 21st century in the process. Industrial pallets weighing up to 1500
kg are primarily inserted and ejected by unmanned conveyor systems. That saves time and a great deal of money, while also optimising and stabilising the transportation process. It
also increases the availability of plant and production processes.
Satisfied clients: FIFO tickles the taste buds
The fact that unmanned automation can also offer the highest rate of effectiveness is indicated by the dynamic and flexible interface between input and output of goods. Some 2600
storage spaces within the new DC are configured with Interroll dynamic storage technology. The way it works is that the inserted pallets measuring up to 1.2 metres wide and 2.1
metres high, run through flow storage channels up to twelve spaces deep. The proven Interroll FIFO principle of First-In-First-Out then kicks in - on four levels or 21 lines
- providing a built-in freshness guarantee. What goes in fresh, comes out fresh. This ultimately ensures that only the freshest, preferably Osem, goods make it to supermarket
shelves from New York to Tel Aviv.
Simple, gentle pallet flow
Safety separators ensure that each Osem pallet - even in channels loaded up with several tons of goods - can be trusted to roll along precisely inclined conveyors to its
unloading point. Highly sophisticated speed regulators reduce the speed of each pallet to a maximum of 0.3 metres per second, depending on the individual pallet weight. And the
three-lane design of the roller conveyors helps the pallets run parallel and trouble-free to their final destination. This makes banking up, clogging or uncontrolled pallet
movement - and inevitable damage to foodstuffs - a physical impossibility.
Dynamic flow storage of the highest quality
When it came to operational reliability, systems integrator Dematic demanded an extensive series of trial runs at the Interroll Dynamic Storage Competence Centre in
La-Roche-sur-Yon, France. Under real conditions the system came up trumps, demonstrating the same trouble-free operation the actual DC has enjoyed since it was commissioned.
Customer views
"The FIFO principle, coupled with a proven mechanical, dynamic storage solution with no energy consumption, and, equally, the compact, space-saving design that drastically reduces
our order picking lines are what make this system so attractive"
Project and Site Manager, Osem
Interroll Contact:
Avi Goldiner
il.sales@interroll.com
+97 254 427 27 47
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